The Swiss TAG Heuer is one of the famous watch brands in the world. In collaboration with Google Inc. and Intel Corp to develop an Android smartwatch, LVMH TAG Heuer finally produce a new smartwatch to compete with Apple Watch. The Swiss brand, owned by VMH Moet Hennessy Louis Vuitton SE, will put the new TAG Heuer on sale starting around October or November 2015 with high class $1,400 price tag.
As a rival to Apple in smartwatch market, The Head of production, Jean-Claude Biver said in an interview that Apple Watch is for the first-timer who curiously interested to wear a smartwatch and most of them would be younger consumers. He also said that TAG Heuer smartwatch is for an exclusive few people.
“I hope they sell millions and millions and millions of them,” Biver said on an occasion in Dubai. “The more they sell the more a few people will want something different and come to TAG Heuer.”
Compared to Apple Watch, the new TAG Heuer smartwatch is said to have better battery life. According to Biver, the battery will last for 40 hours on average usage. While Apple Watch is said to last up to 18 hours, and could be longer for minimum usage.
Apple offers sport and mid-range smartwatch variants with price ranging from $349 to $1,099 and the Gold editions priced at $10,000 to $17,000. It is said that Apple has to increase the production in order to full fill the high demand, since the watches can be pre-ordered online starting from April 10.
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